Event Show 2019: Full Immersion is the 14th annual conference of the Vedomosti business daily, traditionally uniting the leading representatives of the event industry – customers, professional organizers and service providers – to discuss the best Russian and international experience in hosting events and to identify the linchpin of an event's success and how to create an event that exceeds the objectives of the business.

Today, in the era of impressions, along with the ability to see the goals and objectives of the project, it is important to have a feel for the bigger picture and sociocultural trends. In this sense, one must be able to tell the difference between short-term hype and long-term trends which will continue to be relevant for several years.

Generation Z is increasingly exerting an influence on global trends. People born in the mid-90s are already graduating from universities, schools, creating families and will soon become the most active customers and will also have the greatest purchasing power. Consumers of various events as a product and consumers of content. They will choose brands and HR brands. And they set trends that affect the world in general and the event in particular. How to catch their eye in an era where consciousness lasts for a clip? What technologies and solutions will make an event attractive for audiences of various ages and significantly increase consumer loyalty to the brand for a long period of time? What events will there be in the near future, and what will make it possible to become a leader in a changed world? At the Event Show 2019, you will learn the secrets of effective event marketing, advanced features and technologies, productive networking and meetings with industry leaders from the corporate sector and agencies. Hurry up to create a code for your top event!

Event Show is

  • International and Russian expertise of key market players;
  • Analysis of recent changes in the event industry;
  • Popular digital technologies and smart solutions for organizing an effective event;
  • Secrets of personalized control of the masses and new tools for working with fresh blood;
  • Maximum industry reach and forecast of future trends in event marketing.

Conference audience

  • Major customers of entertainment and business events – corporate events, conferences, forums, exhibitions, concerts, festivals;
  • Event directors, vice-presidents and heads of departments of marketing, organizational culture, external and internal communications, public relations, personnel management, public relations and advertising, procurement and protocol departments;
  • Representatives of city and regional administrations;
  • Heads of communication, marketing and event agencies;
  • Representatives of cultural and entertainment venues;
  • Service providers for the event market.
The best cases will serve as an inspiration for your future business ideas!


Day 1
9:00 a.m. – 10:00 a.m. Participant registration and morning coffee

10:00 a.m. – 11:30 a.m. Session 1. Feel the world. Trends and tendencies in the event industry

Topics for discussion
  • Challenges of the modern communication environment.
  • The era of impressions. How does behavioral economics affect the event environment?
  • New stages in the development of event marketing.
  • New features to create added value: personalization, service, customization, transformation.
  • Unification instead of competition. How does brand collaboration help all parties win?
11:30 a.m. – 12:00 p.m. Coffee break

12:00 p.m. – 2:00 p.m. Session 2. Catch and hold. How to capture attention and fascinate

Topics for discussion
  • How does the model of interaction with the audience change in a behavioral economy?
  • In the name of big idea. Manufacturability, bringing meaning to everyday life and creativity: how millennials change the world.
  • «Fathers and sons»– different emotional audiences. How to work with people of different generations?
  • Enhancing brand appeal with activities for Generations Y and Z.
  • The community profit: maintaining an online community using offline events.
  • Education + Entertainment = Edutainment. Education as a popular entertainment format.
2:00 p.m. – 3:00 p.m. Lunch break

3:00 p.m. – 4:30 p.m. Session 3. Focus on sustainable development. Event marketing through the prism of CSR

Topics for discussion
  • Social events as a trend and as a business.
  • Features of the integration of CSR in the event business. Nuances and best cases.
  • Festivals and charity events as a brand promotion tool.
  • Investment attractiveness, efficiency and budget of events raising social issues.
4:45 p.m. – 5:30 p.m. Special speech

5:30 p.m. Cocktail reception

Day 2

9:00 a.m. – 10:00 a.m. Participant registration and morning coffee

10:00 a.m. – 12:00 p.m. Session 1. Content and Technologies. Synergy of WOW and meaning

Topics for discussion
  • How to avoid getting lost in the «white» noise. The method of extracting «pure emotion» at the event in the era of informational fast food.
  • Content role: from idea to implementation.
  • Online and offline – borders are destroyed! How the synergy of immersion and technology works to organizer's advantage.
  • Big data technologies for analyzing audience preferences.
  • Open the future. Catch a wave of trend, or Where is the world headed?
12:00 p.m. – 12:30 p.m. Coffee break

12:30 p.m. – 2:00 p.m. Session 2. Voice of the regions
The role of regions in the standardization and certification of the national industry of events.

2:00 p.m. – 3:00 p.m. Lunch break

3:00 p.m. – 4:30 p.m. Session 3. An event soul. Metamorphosis of creativity

Topics for discussion
  • Creativity is the new currency of the future.
  • Budget vs. creativity: how to achieve the ideal formula?
  • The era of impressions requires new forms. How to properly experiment with formats?
  • Love at first sight: how to inspire a customer with a fresh idea?
  • The effect of shock therapy: how not to cross the border?
  • The work inside: how to stimulate creativity and innovation with strict deadlines?
4:30 p.m. End of the business program, cocktail reception