English

For the past 12 years, the Vedomosti Event Show conference has been gathering the best of the best in the event industry: clients, organization professionals and event market service providers. Key market players will discuss changes in the event market in recent years: unique formats, approaches, technologies and services. What will allow one to become a leader in a changing world, and what will events look like in the near future?

In focus for Event Show 2017
  • What are the perspectives for the development of the event industry around the world? The best creative solutions from the international leaders.
  • What is the secret of an effective and successful event?
  • What new tools are event organizers using to promote their product?
  • Can you organize a high-quality event while staying within the bounds of an optimal budget?

The best cases will serve as an inspiration for your future business ideas!

Event Show conference goals
  • To assist businesses in achieving impressive results with the newest event marketing tools.
  • To use the Event Show forum for the exchange of groundbreaking ideas.
  • To get to know colleagues from different countries and regions.
  • To offer new business ideas and solutions for stunning events.

PROGRAM

September 7. STRATEGY DAY

09:30 – 10:00. Participant registration and morning coffee

10:00 – 11:00. NEW REALITY: A step beyond the horizon

Topics for discussion
  • Now and the Future: How do minds, needs, and perception evolve in a rapidly transforming world?
  • The role and future of events in the context of global changes in the economy and technology.
  • Personalization as the trend of the future: Building an event that takes into account the needs and qualities of all participant categories.
11:00 – 11:30. Coffee break

11:30 – 13:00. Module 1. Strategies

Topics for discussion
  • Event strategies from industry leaders: myth or reality.
  • The Digital in events. How do innovative technologies transform business and help optimize costs and resources?
  • Reputation and «soft power» in business development.
13:00 – 13:30. Coffee break

13:30 – 15:00. Module 2. Technology

Topics for discussion
  • Cognitive systems for the event industry. Bots, analytics, big data.
  • Convergence of technologies for creating impressions.
  • Technical production for event solution optimization.
  • Innovative gadgets, services, and tools that change the usual way of doing business.
15:00 – 16:00. Lunch break

16:00 – 17:30. Module 3. Event marketing and promotion.

Topics for discussion
  • Experience marketing with a new level of technology.
  • Festival cases. How to read the winners' code?
  • Maximum effect! Successful event promotion campaigns.
  • Comparing Russian and foreign business marketing ideas.
  • Social media marketing.
  • Design as the basic marketing advantage.
17:30 – 18:00. Cocktail

September 8. PRACTICAL DAY

09:30 – 10:00. Participant registration and morning coffee

10:00 – 11:00. Projects that inspire.

Special interview session with ambassadors of ambitious projects.

11:00 – 11:30. Coffee break

11:30 – 12:00. Module 4. Procurement

Russian and international companies' procurement managers will discuss

  • structure and mechanisms of event organization tenders;
  • communication between event professionals and contractors; choosing the right organizer, building mutually beneficial partnerships, and risk management in events;
  • the most common systemic errors in contractor-customer communications.
12:00 – 12:30. Coffee break

12:30 – 14:00. Module 5. Staff and motivation

Inside event organizers and consumers will discuss
  • mechanisms of staff integration through events;
  • event tools and technologies that allow increasing staff motivation levels in the long-term;
  • main company event organization problems and issues;
  • changes in staff needs in recent years and how to organize a valuable inside event;
  • event evaluation criteria.
14:00 – 15:00. Lunch break

15:00 – 16:30. Module 6. Creative technology and uncovering the full potential of an event

16:30. Cocktail reception