For the past 12 years, the Vedomosti Event Show conference has been gathering the best of the best in the event industry: clients, organization professionals and event market service providers. Key market players will discuss changes in the event market in recent years: unique formats, approaches, technologies and services. What will allow one to become a leader in a changing world, and what will events look like in the near future?
In focus for Event Show 2017
- What are the perspectives for the development of the event industry around the world? The best creative solutions from the international leaders.
- What is the secret of an effective and successful event?
- What new tools are event organizers using to promote their product?
- Can you organize a high-quality event while staying within the bounds of an optimal budget?
The best cases will serve as an inspiration for your future business ideas!
Event Show conference goals
- To assist businesses in achieving impressive results with the newest event marketing tools.
- To use the Event Show forum for the exchange of groundbreaking ideas.
- To get to know colleagues from different countries and regions.
- To offer new business ideas and solutions for stunning events.
PROGRAM
September 7.
STRATEGY DAY 09:30 – 10:00. Participant registration and morning coffee
10:00 – 11:00.
NEW REALITY: A step beyond the horizon Topics for discussion
- Now and the Future: How do minds, needs, and perception evolve in a rapidly transforming world?
- The role and future of events in the context of global changes in the economy and technology.
- Personalization as the trend of the future: Building an event that takes into account the needs and qualities of all participant categories.
11:00 – 11:30. Coffee break
11:30 – 13:00. Module 1.
Strategies Topics for discussion
- Event strategies from industry leaders: myth or reality.
- The Digital in events. How do innovative technologies transform business and help optimize costs and resources?
- Reputation and «soft power» in business development.
13:00 – 13:30. Coffee break
13:30 – 15:00. Module 2.
TechnologyTopics for discussion
- Cognitive systems for the event industry. Bots, analytics, big data.
- Convergence of technologies for creating impressions.
- Technical production for event solution optimization.
- Innovative gadgets, services, and tools that change the usual way of doing business.
15:00 – 16:00. Lunch break
16:00 – 17:30. Module 3.
Event marketing and promotion.Topics for discussion
- Experience marketing with a new level of technology.
- Festival cases. How to read the winners' code?
- Maximum effect! Successful event promotion campaigns.
- Comparing Russian and foreign business marketing ideas.
- Social media marketing.
- Design as the basic marketing advantage.
17:30 – 18:00. Cocktail
September 8.
PRACTICAL DAY 09:30 – 10:00. Participant registration and morning coffee
10:00 – 11:00.
Projects that inspire. Special interview session with ambassadors of ambitious projects.
11:00 – 11:30. Coffee break
11:30 – 12:00. Module 4.
Procurement
Russian and international companies' procurement managers will discuss
- structure and mechanisms of event organization tenders;
- communication between event professionals and contractors; choosing the right organizer, building mutually beneficial partnerships, and risk management in events;
- the most common systemic errors in contractor-customer communications.
12:00 – 12:30. Coffee break
12:30 – 14:00. Module 5.
Staff and motivation Inside event organizers and consumers will discuss
- mechanisms of staff integration through events;
- event tools and technologies that allow increasing staff motivation levels in the long-term;
- main company event organization problems and issues;
- changes in staff needs in recent years and how to organize a valuable inside event;
- event evaluation criteria.
14:00 – 15:00. Lunch break
15:00 – 16:30. Module 6.
Creative technology and uncovering the full potential of an event 16:30. Cocktail reception
