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About the project

The agricultural sector is facing an ambitious challenge of increase of more than doubling the exports by increasing them up to $45 billion until 2024. It was hard to imagine this 15 years ago, for most foodstuffs Russia remained a net importer, and the agricultural sector could not be called a profitable business. However, everything has changed in recent years. At a rapid pace, Russian producers have achieved most of the indicators stipulated by the doctrine of food security and have taken a course to foreign markets.

In fact, a fundamental turnaround from import substitution has already occurred, and now we see an unequivocal trend of export growth in the domestic agro-industrial sector. For a number of years, Russia has been a leader in the export of wheat, meat supplies are gradually increasing, and the situation is gradually improving in other areas as well. The long-awaited opening of the Chinese market, where Russian producers were able to export poultry meat and partly dairy products this year, played a positive role.

However, many issues remain. There is still no single strategy for the introduction and promotion of Russian agricultural products abroad. It is not completely clear how to position domestic products, taking into account the difference of mentalities. Does the export of value-added products have real prospects and what types of products can be successful? Will a single industry branding system work? How important is the image of Russia to potential foreign consumers? What role does digitalization play in export development?

We will talk about this and many other things at the IV annual Agrarian Forum of the Vedomosti newspaper.

Event audience

Heads of sectoral departments, owners and top managers of major agricultural holdings and agricultural producers, suppliers of agricultural equipment, enterprises of allied sectors, heads of investment and commercial banks, representatives of sectoral and business media.

PROGRAM

10:00 a.m. -11:30 a.m. Strategic session. Export of Russian agro-industrial sector products: made in Russia

Preliminary questions for discussion
  • Russian agricultural sector: The state of the industry, opportunities for its development and new challenges to business.
  • Export trend: how to prepare a product for the external market.
  • Development of the Russian brand: the way to the loyalty of foreign consumers considering the difference in mentality.
  • Prospects for value-added products: what to export?
  • Support for exporters through the eyes of business: is there a need for a single-window system?
  • How can an industry branding system help?
  • How to change production to make it export-oriented.
11:30 a.m. – 11:45 a.m. Coffee break

11:45 a.m. – 12:10 p.m. SPECIAL SPEECH

12:10 p.m. - 1:30 p.m. Discussion session. DNA change in the industry: from analogue to digital era

Preliminary questions for discussion
  • Space technologies in agriculture: how to connect space and land?
  • Throughput digital production: from fieldwork to business process management.
  • How business accelerators are developing and who needs them in the agricultural sector. What are the criteria for measuring returns?
  • Examples of high-tech solutions in large and medium-sized agricultural holdings and farms.
  • Are the regions ready for the introduction of new technologies «on the ground»?
  • Who trains highly qualified specialists to work with «smart» systems?
  • Robotics in the fields: has the future come?
  • Field maps: ­an important tool for increasing yields.
1:30 p.m. – 2:30 p.m. Lunch break

2:30 p.m. - 2:50 p.m. PUBLIC TALK with futurologist

Preliminary questions for discussion
  • What will agroholding be like in 20 years?
  • Agriculture: a glimpse into the future.
  • Artificial intelligence: can technology replace humans?
2:50 p.m. - 4:00 p.m. Discussion session. Organic agriculture­ - strategies for creating new brands

Preliminary questions for discussion
  • Prospects for the development of the organic market in Russia, regulatory and legislative issues.
  • How the roadmap for creating environmentally friendly Russian agricultural products, raw materials and foodstuffs works.
  • Creation of «green» domestic brands for foreign markets.
  • How Russian organic products can enter the international market: prospects and challenges.
  • Responsible production and consumption in organic agriculture.
4:00 p.m. End of the forum, cocktail