AGROS EXPO is an annual event organised by the publication Vedomosti that brings together government representatives and leaders of the agricultural sector so they can discuss the current agenda and upcoming systemic changes.
In recent years, the agricultural sector in Russia has been growing at a brisk pace, becoming a major driver of domestic economic development: Russia today leads the world in the production of barley, is the largest global exporter of wheat and is quickly increasing its output of sunflower seeds, potatoes, milk, eggs and chicken. It is projected that by 2030 the country's agricultural output index will reach 125.4%, while agricultural exports will have exceeded USD 45 billion.
In order to achieve the goals set by the government and maintain sustained growth, it is vital that account be taken of the related risks that the global market is subject to such as geographic over-saturation, intensifying competition, dependence on imports, technological disruptions, and biological and social factors. At November's AGROS EXPO we will be discussing what we need to keep track of today when transforming our business model in order to become global leaders tomorrow.
In the focus
• The role of comprehensive development of agricultural territories in the sustainable development of the agricultural sector. State support measures.
• The geography of new settlements taking into account the creation of logistical chains for exports.
• Agriculture management system. How do companies go about setting up business processes and getting returns on their investments in production?
• The agrotech of the future. Which technologies are going to change agriculture in the near future?
• Consumers choose brands. Regional affiliation as a guarantee of product quality.
• Taste without borders. Brands that have a lot of export potential.
Participants
Heads of sectoral departments, owners and top managers of major agricultural holdings and agricultural producers, suppliers of agricultural equipment, enterprises of allied sectors, heads of investment and commercial banks, representatives of trade and business media.
AGENDA
10:00 am – 12:00 noon. Panel discussion. The trajectory of the agricultural sector: inconsistent growth
As the global situation keeps changing, the strategic landmarks for the Russian agricultural sector are the stability of the domestic grocery market and the need to implement the requisite infrastructure solutions. A defining factor for the sustainable development of the agricultural sector is the implementation of a strategy for the comprehensive development of agricultural territories by creating comfortable and affordable housing, implementing residential construction and landscaping projects, increasing the human resources potential and developing infrastructure in rural areas. The agenda will include both a discussion of how new measures to help expand production capacity impact the profitability of companies as well as discussions of problems that major market players have run into when implementing said measures.
Topics for discussion
• The role of comprehensive development of agricultural territories in the sustainable development of the agricultural sector. State support measures.
• Implementation of comprehensive development programs in agricultural territories. The first results of the implementation of the program of rural mortgages.
• How to attract more skilled labour to producers? The format of participation for major agricultural companies in the development of rural territories.
• Territorial improvement programs in rural areas. Success stories and promising regional development plans.
• The geography of new settlements taking into account the creation of logistical chains for exports.
12:00 noon – 12:30 pm. Break
12:30 pm – 2:30 pm. Strategic session. Demand for high technologies: new digital solutions in the agricultural sector
The positive experience of countries betting on digital technologies suggests that production costs are bound to decrease and the competitiveness and quality of products are bound to improve. The well developed domestic IT sector is already offering a number of high-quality solutions for the agricultural sector, allowing companies to take the lead in the domestic market. Agricultural machine engineering is regarded as a stable sector: the manufacture of agricultural equipment increased by 22% in the first quarter of 2020. Is the synthesis of digital and technological solutions going to become the deciding factor for breaking into the global market?
Topics for discussion
• Agriculture management system. How do companies go about setting up business processes and getting returns on their investments in production?
• A systems approach to the digital transformation of the agricultural sector. Implementation formats.
• The economic effect of precision agriculture. Is it worth deploying the technologies?
• The transformation of the farm maintenance production cycle.
• Development of the automation of agricultural equipment. How are digital technologies affecting efficiency in the field?
• The agrotech of the future. Which technologies are going to change agriculture in the near future?
• Professional development in agrotech.
2:30 pm – 3:30 pm. Break
3:30 pm – 5:30 pm. Case session. The course towards a sustainable brand
The competitiveness of agricultural producers is a function of many economic, social and geographic factors. In today's conditions, branding is an important product development tool. We're going to talk about how modern brand promotion strategies work, which problems Russian agricultural producers run into when setting the final product price and how it is affecting their export capabilities.
Topics for discussion
• Consumers choose brands. Regional affiliation as a guarantee of product quality.
• The role of standards in brand image.
• People choose us. How to go about creating a popular brand that will transcend regional loyalties?
• The advisability of emphasising regional specifics when creating and promoting a brand.
• From our village. How a small regional brand can go national.
• Check us out. A regional brand as a way to promote tourism in the region.
• Taste without borders. Brands that have a lot of export potential.
